Approach & Implementation

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To meet this challenge, I comprehensively explored Medicina Verde's core values, mission, and target audience. Collaborating closely with the founders, I gained insights into their brand vision and preferences for the logo design. Drawing inspiration from the lush landscapes of Puerto Rico and the healing properties of medical cannabis, I developed a brand strategy centered around health, vitality, and empowerment. I opted for a minimalist and contemporary logo design, featuring the name prominently and incorporating a subtle cannabis icon as a distinctive symbol of the brand's commitment to holistic wellness.

With a clear brand strategy, I brought Medicina Verde's brand identity to life. I designed a sleek and modern logo that combines the name with the subtle cannabis icon, creating a visually striking brand mark that is easily recognizable and memorable. The minimalist design ensures that the logo adapts seamlessly to any media communication, from print materials to digital platforms. I extended the brand identity across various touchpoints, including signage, packaging, and digital assets, ensuring consistency and cohesion.

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Results

Medicina Verde has successfully created a brand identity that reflects health and vitality through collaborative and strategic brand identity design. The sleek and modern logo design, along with the minimalist and contemporary brand identity, positions Medicina Verde as a trusted provider of holistic wellness solutions through medical cannabis in Ponce, Puerto Rico.