BRANDING | MEDICAL
✦ Project scope
Brand strategy
Brand Identity
Year
2023
Location
Ponce, Puerto Rico
Founded by Dr. Nicole Simonetti, Alquimia Med Spa is a clinic that focuses on skincare, wellness, and beauty and is considered a pioneer in Ponce, Puerto Rico. The clinic offers a contemporary and sophisticated environment for aesthetic treatments to enhance their client's quality of life and well-being. With its alchemical essence, the brand inspires a transformative sense of well-being and mastery that elevates beauty, health, and wellness.
ALQUIMIA MED SPA
✦ The Challenge
To design a brand identity embodying professionalism, sophistication, and tranquility while authentically reflecting the spa's dedication to science-backed treatments and natural beauty, enriched by Dr. Simonetti's expertise and proficiency. And focus on capturing the essence of the spa's values and developing a visually compelling identity that would resonate with clients and set the spa apart in a competitive market.
Keywords
Beauty • Health • Wellness • Self-care • Classic
✦ The Logo
Inspired by the ancient practice of alchemy and guided by Dra. Nicole Simonetti's expertise, I have crafted a design that embodies essential elements of well-being. The triangle symbolizes strength, stability, and balance, while the gold emblem represents transformation and growth—core tenets of alchemy. By employing the golden ratio, I created a harmonious and symmetrical design that reflects a sense of perfection. The addition of Dra. Nicole Simonetti's signature personalizes the logo, making it a true representation of the brand's values and spirit.
✦ The Design
Approach & Implementation
Our approach commenced with meticulous research into the spa's target audience, competitive landscape, and industry trends. Armed with invaluable insights, we crafted a design concept that embodies simplicity, elegance, and professionalism for the brand's stationery items. Our goal was establishing a welcoming atmosphere that perfectly aligns with the clinic's brand values and vision.
We aimed to evoke a sense of serenity and luxury by employing a harmonious color palette and elegant typography. The selection of soft, calming hues and clean, modern typography further reinforced the spa's commitment to providing clients with a tranquil and sophisticated environment. This cohesive brand identity seamlessly extended to stationery, marketing collateral, and digital assets, ensuring a consistent and impactful brand presence across all touchpoints.
Resultado
The new brand identity and logo design received overwhelmingly positive feedback from clients and new prospects. The cohesive visual identity helped Alquimia Med Spa stand out in a crowded market, attracting a discerning clientele seeking premium wellness services. The spa reported an increase in brand recognition, client referrals, and overall revenue, positioning it as a trusted authority in the medical spa industry in Ponce, Puerto Rico.
