BRAND IDENTITY | HOSPITALITY
✦ Project scope
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Naming
Brand identity
Product label
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Year
2021
Location
San Juan, Puerto Rico
✦ The Challenge
Lynn'or Signature Hotel Collection is a premium brand of white goods carefully designed for the hospitality industry and upscale homes. It combines luxury and quality, drawing inspiration from fine linens and elegance to provide durable and soft products. The brand features a distinctive visual identity that conveys sophistication and clean design, bringing the high standards of luxury hotels into everyday living and ensuring that exceptional quality is always accessible.
To create a brand identity for the Lynn'or Signature Hotel Collection, a high-end line of white goods designed for the hospitality industry and upscale home environments. This brand aims to embody luxury, durability, and softness, providing the same exceptional quality typically found in luxury hotels.
Keywords
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Timeless • Functional • High Quality • Elegant • Clean
LYNN'OR
✦ The Design
Approach & Implementation
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The creative journey began with the naming phase, where we drew inspiration from the essence of everyday linens combined with a touch of golden luxury. This led us to the name Lynn'or, which blends "linen" with the French word "d'or," meaning "golden." The name embodies a clever, neutral, international, and elegant personality while reflecting the brand's promise of high quality, durability, and softness.
For the logo design, we focused on concepts of luxury and cleanliness, incorporating elements that signify elegance, high-end appeal, and premium quality. We included symbols such as cotton, woven textures, and a diamond star to convey timelessness, functionality, high quality, elegance, and cleanliness. We aimed to create a versatile and adaptable logo that could seamlessly apply to product tags, distinctive packaging, and various brand applications. The color palette was carefully chosen to evoke feelings of luxury, cleanliness, neutrality, and sophistication, reinforcing the brand's core values and ensuring a cohesive, high-status presence across all media.
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Results
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The brand identity for the Lynn'or Signature Hotel Collection successfully positions this product line as a symbol of luxury and quality. The name and logo reflect high-class design and premium functionality, enhancing the product's status in the hotel industry and upscale homes. With a versatile, timeless, and elegant visual identity, the brand effectively communicates a consistent and compelling message of excellence and sophistication. This makes it the preferred choice for discerning consumers seeking exceptional white goods.
