✦  The Design

Approach & Implementation

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I extensively explored Essencia's values, vision, and target demographic. I collaborated closely with Dra. Cordero to gain insights into her vision for the brand and her preferences for the color palette and visual elements. Drawing inspiration from Essencia's mission to empower women and promote holistic wellness, we developed a brand strategy centered around elegance, empathy, and quality treatment. I opted for a color palette that combines rich shades of purple, lavender, violet, and teal with subtle accents of pink to add a touch of femininity. I steered clear of overtly feminine symbols like flowers or female-shaped logos, opting instead for sophisticated and understated visual elements.

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With a clear brand strategy, I brought Essencia's brand identity to life. I designed a refined and elegant logo featuring a custom typography treatment and subtle accents of the chosen color palette. The logo embodies Essencia's vision of elegance and allowlist treatment while conveying trust and professionalism. I extended the brand identity across various touchpoints, including stationery, signage, digital assets, insurgency, and cohesion.

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Results

Implementing Essencia Gynecology & Aesthetics' new brand identity has been met with enthusiastic acclaim from clients. The sophisticated and understated visual identity has helped to position Essencia as a trusted authority in feminine wellness, attracting new clients and fostering stronger connections with existing ones. The brand's message of elegance, empathy, and quality treatment is effectively communicated through its visual identity. It resonates with women seeking holistic well-being and top-notch care in gynecology and cosmetic gynecology.

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