BRAND IDENTITY | HOSPITALITY
✦ Project scope
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Brand identity
Marketing material
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Year
2021
Location
San Juan, Puerto Rico
Lucerna Hospitality is a distinguished consulting and distribution company specializing in the hospitality industry. Renowned for supplying top-quality products from the finest brands to hotels, restaurants, and bars, Lucerna Hospitality draws inspiration from its namesake, Lucerne, Switzerland, where Cesar Ritz made pivotal contributions to the hospitality industry. Seeking to elevate its brand presence and reflect its values of excellence, professionalism, and expertise, Lucerna Hospitality embarked on a journey to design a new and sophisticated corporate identity.
LUCERNA HOSPITALITY
✦ The Challenge
To create a brand identity that captured the essence of its high-quality products, professionalism, and expertise in the hospitality industry. The new identity needed to convey sophistication, trustworthiness, and a commitment to excellence while remaining versatile enough to be used across digital and print media platforms for promoting its products effectively.
Keywords
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Luxury • Quality • Classic • Professional
✦ The Design
Approach & Implementation
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In designing Lucerna Hospitality's brand identity, we delved deep into the essence of their narrative, drawing inspiration from the compelling story behind their name. Lucerna, meaning "Place of Light," and Cesar Ritz, renowned as the "King of the hotel industry," were primary sources of inspiration. Through meticulous research into the company's target audience, market positioning, and competitive landscape, we gained invaluable insights into the brand's identity and values. From this foundation, a visual concept emerged that artfully encapsulated the essence of the narrative, exuding a sense of prestige and refinement. Clean lines, modern typography, and a timeless color palette were carefully integrated to reflect the company's unwavering commitment to quality and professionalism, complementing the brand's slogan with harmony and elegance.
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The new brand identity was implemented across all touchpoints with meticulous attention to detail. The logo design features elements inspired by Lucerne's iconic landmarks and symbols, conveying heritage and sophistication. The typography conveys professionalism and authority, while the deep blues and rich gold color palette adds luxury and exclusivity.
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Results
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Implementing the new brand identity successfully elevated Lucerna Hospitality's brand presence and reinforced its reputation as a trusted leader in the hospitality industry in Puerto Rico and the US. The sophisticated and professional design resonated with existing and prospective clients, conveying a sense of quality, reliability, and expertise.
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"THE MASTER KEY FOR THE HOSPITALITY INDUSTRY"
