BRANDING | MEDICAL
✦ Project scope
Brand strategy
Brand Identity
Year
2025
Location
Querétaro, México
Brilia Dental Studio is not just another dental clinic; it is a refreshing alternative in the world of dental care. Designed to break away from traditional practices, Brilia redefines the dental experience by incorporating elements of European elegance and luxury. The name itself suggests sophistication, and the studio is committed to providing artistic, high-quality care. Brilia is dedicated to transforming smiles and boosting confidence in a uniquely welcoming environment.
BRILIA DENTAL STUDIO
✦ The Challenge
To create a brand identity for Brilia Dental Studio that conveys warmth, exclusivity, and modernity. We aimed for the studio to reflect exceptional dental expertise paired with a genuine commitment to honesty, safety, responsibility, and professional ethics. Our vision is to establish an atmosphere where high-quality dental services are delivered alongside a refined, intimate experience, ensuring that every patient feels cared for and inspired.
Keywords
Sophisticated • Warm • Exclusive • Organic • Minimalist
✦ The Design
Approach & Implementation
The creative journey began with the name "Brilia," which was chosen for its sophisticated sound and elegant connotations, perfectly reflecting the essence of European luxury. "Dental Studio" further emphasizes a commitment to a premium and artistic approach to dental care, distinguishing it from conventional dental practices.
The logo design is inspired by the distinctive shape of the letter "B," which represents not only the brand but also the ideals of innovation, exclusivity, and luxurious aesthetics. This thoughtful design choice is intended to resonate with clients who appreciate attention to detail and refined artistry.
Every aspect of the brand identity was meticulously crafted, beginning with a carefully curated color palette that evokes feelings of stability, tranquility, and sophistication. These colors work harmoniously to create an inviting atmosphere. Additionally, the versatility of the logo allows it to be effectively utilized across various touchpoints, from business cards to signage, ensuring a consistent and striking visual presence.
Resultado
The new brand identity of Brilia Dental Studio has made a significant impact. Every aspect of the clinic—ranging from its stylish interior to its engaging communications—reflects a perfect balance of luxury, innovation, and genuine care. Patients are attracted to a space that not only addresses their dental needs but also inspires trust and confidence. Brilia has established itself as a reliable center of refined dental excellence, where every smile is transformed and each visit feels like a premium experience.
