VERDANZA HOTEL

BRAND IDENTITY | 2020

The Verdanza Hotel is an independent property situated in the Isla Verde district of Puerto Rico. It has been serving the hospitality industry for over ten years now. Recently, they decided to revamp their branding to provide a better experience to their customers. The hotel takes pride in preserving the essence of its family history and values, which has made it one of the most traditional hotels in Puerto Rico.

✦ About the project

Our approach began with a thorough analysis of Verdanza Hotel's brand heritage, target audience, and competitive landscape to develop a comprehensive brand strategy.

The goal was to create a modern and straightforward identity that reflects the tropical atmosphere of the Caribbean, engaging the five senses with colors, textures, sounds, smells, and flavors. This helped bridge the meaning of the brand's name with its historical significance and new branding.

I focused on meticulous details while crafting the brand identity and collateral elements to ensure consistency and harmony across all touchpoints. This comprehensive approach resulted in a cohesive and impactful brand presence that resonates with both existing and potential customers. The final design was thoughtfully created to establish a unified image that authentically aligns with the brand's identity, values, and objectives.

The updated branding strategy significantly enhanced Verdanza Hotel's brand recognition and was well-received by both new and repeat customers. The genuine and welcoming brand image improved customer loyalty and attracted new visitors seeking an unforgettable experience in Puerto Rico.