BRAND IDENTITY | INTERIOR DESIGN
✦ Project scope
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Brand identity
Marketing material
Landingpage
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Year
2024
Location
Dorado, Puerto Rico
Led by the talented Aurora Koehlke, Interiora Studio is an exceptional interior design firm based in Puerto Rico. The studio transforms spaces and creates functional, stylish, and positive-energy havens. Its approach masterfully crafts harmonious and balanced environments that elevate any space's overall experience and ambiance.
INTERIORA STUDIO
✦ The Challenge
My mission was to develop a visual language that embodies a strong dedication to functionality, style, and positive energy. To achieve this, I focused on defining core values such as sophistication, trustworthiness, and an unwavering commitment to excellence. This foundation will guide me in creating a design that resonates with the target audience and supports the brand's goals.
Keywords
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Simple • Delicate • Harmony • Wellness
✦ The Design
Approach & Implementation
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With the powerful slogan "Where Function Joins Style," I embarked on a design journey that masterfully fused form and function.
Inspired by the graceful lines of architectural sketches, the logo concept captures the essence of perspective, balance, and harmony in spatial design. It evokes a sense of equilibrium and functionality, much like the metamorphosis of a butterfly symbolizes transformation—an ongoing process of innovation and renewal. The aim was precise: to create something simple, functional, aesthetic, and delicate.
Guided by the keywords, I developed a comprehensive visual identity that encapsulates the essence of Interior Design Studio. I set out to craft a distinctive logo inspired by architectural precision, harness a refined color palette that radiates elegance, and develop a cohesive brand style that mirrors balance and modernity.
Additionally, I created an essential landing and integrated the approach into stationery and merchandising applications to ensure a consistent and compelling brand.
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Results
​Aurora Koehlke's leadership, expertise, and delicate brand identity increased Interiora Design Studio's visibility and recognition among clients. The brand now effectively highlights exclusivity, professionalism, and excelence. This new identity has helped solidify the studio as a trusted name in the industry, reflecting its commitment to high-quality, individualized work in transforming spaces.
© INTERIORA STUDIO 2024
© INTERIORA STUDIO 2024
