✦  About the project

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Guided by Dra. Nicole Simonetti's expertise and inspiration from the ancient practice of alchemy have inspired us to develop a brand identity that embodies well-being and transformation. The triangle symbolizes strength and balance, while the gold emblem reflects growth—key principles of alchemy. Using the golden ratio, we crafted a harmonious design that conveys perfection, further personalized by Dr. Simonetti's signature.

Our approach began with in-depth research on the spa's audience and competitive landscape. This informed a design that exudes simplicity, elegance, and professionalism across all stationery and marketing materials. We aimed to create a serene and luxurious atmosphere with a calming color palette and modern typography, perfectly aligned with the spa's vision.

The new brand identity received outstanding client feedback, helping Almia Med Spa stand out in a competitive market. This cohesive visual strategy not only enhanced brand recognition and client referrals but also resulted in increased revenue, solidifying Almia's position as a trusted authority in the medical spa industry in Ponce, Puerto Rico.