

ALQUIMIA MED•SPA
BRAND IDENTITY | 2025
✦ Project scope
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Brand Strategy
Brand Identity
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Location
Ponce, Puerto Rico
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Founded by Dr. Nicole Simonetti, Alquimia Med Spa is a clinic that focuses on skincare, wellness, and beauty and is considered a pioneer in Ponce, Puerto Rico. The clinic offers a contemporary and sophisticated environment for aesthetic treatments to enhance their client's quality of life and well-being. With its alchemical essence, the brand inspires a transformative sense of well-being and mastery that elevates beauty, health, and wellness.
✦ About the project
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Guided by Dra. Nicole Simonetti's expertise and inspiration from the ancient practice of alchemy have inspired us to develop a brand identity that embodies well-being and transformation. The triangle symbolizes strength and balance, while the gold emblem reflects growth—key principles of alchemy. Using the golden ratio, we crafted a harmonious design that conveys perfection, further personalized by Dr. Simonetti's signature.
Our approach began with in-depth research on the spa's audience and competitive landscape. This informed a design that exudes simplicity, elegance, and professionalism across all stationery and marketing materials. We aimed to create a serene and luxurious atmosphere with a calming color palette and modern typography, perfectly aligned with the spa's vision.
The new brand identity received outstanding client feedback, helping Almia Med Spa stand out in a competitive market. This cohesive visual strategy not only enhanced brand recognition and client referrals but also resulted in increased revenue, solidifying Almia's position as a trusted authority in the medical spa industry in Ponce, Puerto Rico.












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