
MEDICINA VERDE
BRAND IDENTITY | 2022
✦ Project scope
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Brand identity
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Location
Ponce, Puerto Rico
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Medicina Verde is a beacon of hope and inspiration for individuals seeking wellness and a high-quality life through medical cannabis in Ponce, Puerto Rico. With a commitment to embodying the essence of health and vitality.


✦ About the project
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With the powerful slogan "Where Function Joins Style," I embarked on a design journey that masterfully fused form and function.
Inspired by the graceful lines of architectural sketches, the logo concept captures the essence of perspective, balance, and harmony in spatial design. It evokes a sense of equilibrium and functionality, much like the metamorphosis of a butterfly symbolizes transformation—an ongoing process of innovation and renewal. The aim was precise: to create something simple, functional, aesthetic, and delicate.
Guided by the keywords, I developed a comprehensive visual identity that encapsulates the essence of Interior Design Studio. I set out to craft a distinctive logo inspired by architectural precision, harness a refined color palette that radiates elegance, and develop a cohesive brand style that mirrors balance and modernity.
Additionally, I created an essential landing and integrated the approach into stationery and merchandising applications to ensure a consistent and compelling brand.

© INTERIORA STUDIO 2024

ENCIENDE TU SALUD Y CALIDAD DE VIDA





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